The biggest thing that struck me having just returned from a holiday to Rome, Italy was the food. I’ve been eating the best pasta, pizzas and probably far too much ice cream, the ice cream was amazing, so many interesting flavours to try. I’ve also been noticing a completely different cultural attitude to food. I did go to Rome and wanted to see the sights, which meant being in very touristy areas much of the time, yet feel i was still able to have a brief glimpse into a very different world. Italians love food in a way that the British don’t. The difference seems to be finding out where is good, rather than the British attitude of where is okay.
I think there is a hugely different general mindset at play. The Welsh are sometimes described as people who don’t like to make a fuss, whereas the Italian understands the importance of making a fuss, of not tolerating avoidable crap. Generally, we don’t eat out very often in Wales, when we do it’s either out of the necessity of being away from home or to celebrate a special occasion with friends. We kind of accept that food will often not be that great, but have developed ways to not let this spoil our time. We kind of have the attitude that we are sure the cooks are doing their best, but are just not very good and that we shouldn’t blame them for that. We may even go back to the same establishment if it wasn’t too bad. I don’t think the Italian would do this, they would make it clear that the food was not up to standard and never go back. Essentially in Britain we have fewer ways of maintaining standards of good food.
Even in the supermarkets though the food is good. There are only small sections of crap processed food, whereas in Wales our supermarkets are mainly full of crap and finding the good stuff is more of a challenge.
Coffee is of course a big thing in Italy. It is difficult to find anywhere that does bad coffee. It’s also reasonable priced: 90c for an espresso or €1.50 for a cappuccino, provided you take it at the bar and not pay double for ‘table service’, compared to £1.50 for an espresso and around £2.30 for a cappuccino. Britain is just crazy, yet the interesting thing is the absence of the big international coffee chain cafes in Italy. The reason being that the chains could not compete with the independents or Italian chains.
I think that this is because of a different attitude in the countries. I get the impression that Italians take a pride in providing a service, of providing good food and drink to make their customers happy, rather than purely driven by profit. whereas in Britain there often isn’t this pride and the food sector is viewed purely as financial interactions. So if a business can get away with lower quality and hence reduced costs, then they will.
I love independent shops, they are more interesting and provide greater diversity. However so often in Britain some independents don’t care about service, whilst others do. Local people will support a good independent business, however some people and often seems to be the majority, don’t care about quality and will use poorer local businesses if more convenient. In Britain we seem to prefer convenience to quality. The difficulty for independents is that visitors have no idea which independents are good and which are not. The good independents will generally not be on the main shopping street as they can’t afford the high rents, so struggle. Then when the chain coffee shops came they dominated as the visitors like the chains as they know that the product won’t be too bad (better than a bad independent. Basically we are too tolerant of rubbish and we should be more Italian about food and drink.
When I was in Napoli (Naples), where there were a lot fewer tourists I got a lot more of a taste of the real Italy. Food was cheaper and generally better quality. Perhaps the less demanding tourists allow some drop in quality in the touristy parts of central Rome. It may be partly due to the warm climate, but Italians do seem to enjoy going out and eating out when they can. Instead of eating at home and then going out to drink, Italians go out to eat and drink. There seems to be more cultural mixing in Italy, rather than people settling in into their favoured pub, with a clientele similar to themselves, which is what happens in Wales. In Napoli whole families socialise out in the streets and seem to establish long term relations ships with the establishments they particularly like.