At last, an opportunity to celebrate and promote good news! I may come across as some weirdo milk obsessive (not that this isn’t entirely untrue), my grandfather did grow up on a dairy farm in Carmarthenshire, so I have a connection to dairy farming, (milk is in my blood <sic>). I have despaired about modern society rejecting the value of good quality produce. A new dairy initiative has been set up to promote and distribute traditionally produced milk from cows that graze on grass (as indeed they should), check out and look out for freerangedairy.org.
So, why am I so excited about this? I have been saddened as small dairy producers have fallen by the wayside as the supermarkets demand lower and lower unsustainable farm gate prices for milk. The mega-dairies have arose with cows never seeing the light of day in giant factory farms. I have found this particularly annoying, as such production methods are not as sustainable, or even efficient as pasture based systems. Basically more labour is involved in looking after the cows and harvesting grasses (or worse grain) to bring in to feed the cows, this system is really inefficient though economically cheaper only because of a distorted market.
I only buy organic milk. Well almost… not all of the cheese I buy contains organic milk, I love cheese and I wish I had better access to decent cheese made with sustainable milk, cheese it the one compromise I make in ethically sourcing food. I digress, like intensive chicken meat, organic milk makes up 2-3% of the market in the UK currently. It has always puzzled me why free-range eggs make up >50% of the market and not chicken. I remember seeing in the supermarket a ready meal containing intensive chicken, and the label was promoting the fact that the sauce contained free-range eggs, did no-one else see the irony?
Perhaps the reason for this is simply price. People will happily pay a few pennies more for ethically sourced eggs, but not a few pounds more for a free-range chicken. Conscience, it seems, does have a price for the majority of people. So, I’m excited by this new scheme as without having to jump through the expensive hoops to certify as organic, free-range milk will only be a few pennies more than intensive milk, it can win, our environment need not be blighted by ugly smelly mega dairies.
Another thing that has frustrated me is that the family farms of upland Wales, the area where I grew up and the area I call home, are relatively poorer than farmers elsewhere in the UK. Basically because the land is less productive, however they produce a superior product in free range lamb, yet have often been unable to command a superior price for their superior product. I may be bias but i think it is true that Welsh lamb is sweeter and more flavoursome than lowland English or New Zealand lamb. Actually, the best lamb I have ever tasted came from Scotland (and it does pain my Welsh heart to say that).
Also recently, I’ve discovered a way to describe my food requirements in a way that doesn’t offend people but makes clear what to offer me. I am ‘mostly vegetarian’. The phrase is apparently widely used in India to describe Hindus who aren’t entirely strict with their vegetarian diet, yet haven’t entirely abandoned the traditional Hindu diet. The phrase ‘mostly vegetarian’ works to describe people like me who only eat free-range, traditionally produced meat products as an occasional treat (due to pricing). No longer will I have to explain myself in restaurants for taking the veggie option, then chomping through a rare steak of lovely Welsh beef at home. Basically I have often had a hard time explaining to people that I don’t eat intensive meat and some homes I’ve visited have been offended by this, so I’ve longed for a way to describe it.
I wish this scheme every success, and hopefully someone will read this and buy a pint of proper free-range milk?